BOSSES at Cake have revealed their newest project with the opening of an off-road electric bike park in the middle of Stockholm.
The Swedish firm has joined forces with SkiStar Hammarbybacken to both operate the track and hire out Cake Kalk models at the top of the urban ski hill.
World Enduro mountain bike racer and motocross fanaitc Robin Wallner has had a heavy had in the track’s design after designing and building the manufacturer’s first test track in Gotland two years ago.
”Serving the market with clean, easy to ride, non disturbing and exciting activities, is something that ski resorts around the world are looking for,” said Cake CEO Stefan Ytterborn. “Several other initiatives are being planned for, both in North America as well as in Europe.
“Furthermore, initiatives like this physically proves and promotes the CAKE mission of inspiring people for a fast transition towards zero emission.”
The track is set to open from May through summer.