ZERO Motorcycles has revealed whopping growth for 2018 as its sales jump a huge four fold in the United Kingdom.
The Californian firm’s British arm has also announced it has seen 250 per cent more expansion in sales than the European market as it makes way for next year’s models.
Zero bosses pulled the covers off their line up for 2019 last month and while the models remain nearly identical, UK Manager Dale Robinson says their jump in performance and popularity sits mainly in the batteries, where engineers have found an extra 20 per cent range.
But he admitted that the extra government incentives didn’t hurt either.
“The reality is we’ve sold 300 per cent more motorcycles than this time last year,” he told E Moto. “The European market is up 50 per cent and the UK market is up 300 per cent.
“It’s because we’ve been lagging behind the Europeans and the government has also introduced incentives.
“We had three dealers this time last year and we’ve now got 11 and we’ll have 20 by Christmas. We think we will double sales this year and triple our sales next year.”
Robinson also said there weren’t currently any major plans for new models as the company was happy with its current line-up, with the lowest-priced FX and FXS ZF7.2 models retailing for just under nine grand while its most powerful SR and DSR ZF 14.4 go for £14,690.
“These models will be around a little while as what we’ve got is pretty good. In 2018/2019 we got 20 per cent improvement in range and that’s because of our battery chemistry.
“It’s made a massive difference because the bikes are now lasting longer. If I could tell you the questions we’ve been getting for the last 24 hours it’s always the same: ‘How far will it go?’ and ‘how long does it take to charge?’.
“The reality is we can’t answer that because it’s all about how you ride it.”